7 April 2020
SMB: Taking a Marketing-First Approach to Business
For over 30 years, Primasia Corporate Services has been dedicated to helping companies from all over the world establish operations in Hong Kong, China, Singapore and other offshore jurisdictions. We are known for our highly qualified and experienced staff, tailor-made corporate solutions, including our China e-commerce solutions, in which our experts locate the best online platform, set up your e-commerce account and can help with taxes, payroll etc. Click here to see full details.
For most small and medium businesses, understand that marketing is important. But only a handful of people recognise that marketing should be a top priority. The majority of companies focus on lead generation as their top marketing objective, and while lead generation is important, a marketing-first approach to business ensures that the products and services the company offers are relevant to their target audience. A good marketing team can not only empower their sales team to do their jobs, but understands what their target consumers want, how the company can match those needs and how to communicate that message to the end users. The best marketing-first companies create brands that take initiative and drive competitiveness towards success.
To implement a marketing-first approach, start by having your business leaders recognize that marketing is a top priority. Work as a team to launch marketing focused projects specifically influencing sales, creating positive consumer experiences, and build your brand name. Ensure other departments take marketing seriously by linking marketing efforts to clear objectives, such as ROI, customer behaviour, and where applicable the revenue itself. When marketing carries hard targets, other departments will pay more attention and become increasingly willing to assist in marketing enablement.
Encouraging collaboration between sales and marketing can lead to increased revenue and boost in brand visibility—which will lead to customers having a higher sense of brand awareness of the identity. They will remember you! Collaboration between these two departments is more than a trendy concept, it’s the future of successful sales cycles.
Primasia Corporate Services is here to assist your start-up with everything you need- from Company Incorporation in Hong Kong and/or China, to assisting with all trade and banking documents, tax compliance, employee visas, payroll and more. When you are ready to set up your e-commerce business in Hong Kong and/or China, contact Primasia to get started- email us at email@example.com or call 2882 2088 today!
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Credit: Prosperity Research Digital Agency(PRDA): PRDA’s Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.